2.4xSales projections · 5M+ views
Snatch Stick Glambulence
Strategized the on-site Glambulence activation and mailer, exceeding sales projections by 2.4x with more than 5M social media views.
Creative work, professional experience, measurable impact
Work
I grew up in Los Angeles, surrounded by designers, photographers, artists, and creators pushing the boundaries of what defines culture around the world. That environment shaped my personal style, sharpened my eye for how brands are presented, discovered, and bought, and drives my commitment to building brands in beauty, wellness, and fashion.
I bring that eye to my work: campaigns, creator networks, and gifting concepts built on trends and market research that turn social feeds into revenue. I push for ideas that feel original and authentic. I’m looking ahead to full-time marketing and public relations roles in these industries.
Boston University, College of Communication · Class of 2027
B.S. Public Relations · Minor in Business Administration & Management, Questrom School of Business
America’s #1 selling concealer brand. Featured in Vogue, Allure, ELLE, and InStyle.
2.4xSales projections · 5M+ views
Strategized the on-site Glambulence activation and mailer, exceeding sales projections by 2.4x with more than 5M social media views.
22,000+Waitlist sign-ups before launch
Developed the influencer cake mailer, pairing PR packages with exclusive product and early access to organically drive 22,000+ waitlist sign-ups before launch.
Holiday2026 campaign
Coordinated the Gossip Girl–inspired promotional campaign and produced campaign assets for the website.
A family-founded Parisian leather goods atelier designing timeless accessories with French artisanal craftsmanship.
+39%Instagram followers, 2,500 → 3,484
Produced social content that defined Atelier BALTUS’s visual language, growing Instagram followers 39% in one month.
Created the brand’s lookbook along with marketing and promotional assets for international presentation.
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The leading management firm representing next-generation talent, producing award-winning content, and developing original business ventures.
6M+TikTok views
Strategized creator Mindy McKnight’s Heritage Hotline campaign for her haircare launch, generating 6M+ views on TikTok.
US Olympics2024 press tour
Coordinated Jordan Chiles’s press tour following the 2024 Summer Olympics, with outlets including Today, GMA, and NBCLA.
Looking ahead to full-time and post-grad opportunities in brand marketing, influencer partnerships, and media relations.